welcome to my portfolio.


A space where storytelling, design, and creativity come together. As a creative content strategist, data visualization specialist, graphic designer, digital marketer, and traveler, my work goes beyond photography. Here, you'll find the art, visuals, and ideas that inspire me—whether through nature, data, or design. I hope they inspire you too!

CREATIVE STRATEGIST WORK

Much of my work is under NDA, but this example showcases my approach to content strategy and design. Through user interviews and research, I identified key messaging gaps that led to the development of a brand guideline document, a website content restructure, and an updated presentation template—ensuring clarity, consistency, and user-centered communication.


I’m happy to discuss my process and can provide additional examples upon request.

CONTENT AUDITS


I create tailored content audits to evaluate content effectiveness, consistency, and improvement opportunities. Every audit starts with a client consultation to align with their goals, and I build custom spreadsheets in Google Sheets or Microsoft Excel to track key insights.


Beyond cataloging content, I monitor KPIs pre- and post-implementation, measuring engagement, usability, and impact. This data-driven approach ensures continuous content improvement and strategic decision-making.

BRAND GUIDELINES: VOICE, TONE, COLORS, & MORE!


I have experience creating and maintaining brand guidelines, including tone, voice, and visual identity. Below is a non-sensitive example in which I developed a friendly and approachable tone, ensuring consistency across materials while making students feel welcomed and supported.

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UI/UX design & prototyping

This section features a Figma screengrab showcasing my approach to organized prototyping and asset management. I take pride in creating clean, structured workflows. More detailed work can be provided upon request.

WEB DESIGN WORK

With a track record of meaningful project work and positive professional experiences, I prioritize client collaboration and service. My recent client testimonial highlights how I connect, listen, and implement their vision to create impactful web designs.


"Working with Tess was incredibly joyful and impactful. I asked Tess to make substantial changes to my launch website in a very short time-frame. She was enthusiastic about partnering, and I’m awed at the final product. She started by getting to know me and what is important to me about my work and website. I felt supported and comfortable immediately. She quickly created a timeline for us and we stuck with it to completion. Tess improved upon my logo, and made massive improvements in my website in a very short period of time. She worked by understanding what was important to me, offering me beautiful options, and quickly making changes with my feedback. I highly recommend Tess’ design work and hope we’ll have chances to work together again in the future." 


Pam Moeller, Entrepreneur

https://www.pammoeller.com/


data visualization work

I specialize in creating compelling, accessible data visualizations using tools like Adobe Creative Suite, R, Python, RawGraphs, and more. While my most recent work is under NDA, I can provide examples using alternative datasets upon request. My focus is on clarity, accuracy, and design that drives understanding.

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GRAPHIC DESIGN AND PHOTOGRAPHY

This section highlights my recent work from New York Fashion Week, the Unique Photo Contest, and the Philadelphia Zoo. More examples are available upon request, showcasing my ability to combine creativity with precision in both design and photography.